Grow your wedding bookings with a team.We support you from Ad to Booked Wedding.

We build and run ad campaigns, qualify every inquiry, book you calls, and chase proposals to a paid deposit.

You meet them and shoot.

  • Studio management

  • Low fee on purpose

  • A team, not a course

↓

The playbook for booking weddings.
Straight to your inbox.

Hear From Other Photographers

Real words from photographers building their wedding business with Ignite, booking weddings with more confidence and less guesswork.

“In my mid-40s I thought that the best of my career was behind me. Turns out all I needed was the right people around me.”

“The ads program has brought me far more leads than I was ever able to get on my own. I've booked a significant number of weddings through Ignite.”

“They understand that this is a learning process, not some ‘magic button’ fix. They have been there every single step of the way.”

“I've already booked a wedding (and looking like another one in the works) within the first couple weeks of calls, which I was really not expecting to happen so fast.”

“Their team is very professional, responsive, and focused on a long term relationship, which is nothing like any of the marketing businesses I have worked with.”

“I've shot and booked more weddings because of Focal, and these are weddings I wouldn't have booked otherwise.”

“Frankie, our studio manager, does an excellent job at communicating with leads and we are very happy with her selling style.”

“I am so happy with this program and the help they offer! I have finally gotten out of The Knot and Wedding Wire!”

“We previously invested in other platforms… the return on investment was nothing compared to being partnered with the studio management team at Focal.”

“The Focal Ignite program has been a great experience so far… The ad campaigns that the Ignite team create are constantly being tested to focus on what works for you specifically.”

Ready To Join Them?

Every photographer above started the same way.

Or book a demo and see it live

What Ignite Actually Looks Like

  1. 1

    We launch the campaign

    Engagement session ads run from your own Meta accounts, built and managed by our team.

    Meta AdsDraft
    Engaged couple at sunset

    Inquire now to claim your session.

    Claim an
    Engagement Session

    [Your Location]

  2. 2

    Couples inquire

    Interested couples submit their wedding details through your landing page.

    Engagement Session Giveaway

    Name

    Bella & Marcus

    Email

    bella.m@email.com

    Wedding date / venue

    May 2027 — Wander Farms

    Photographer booked?

    Not yet

    Budget

    $3,000 – $4,500
  3. 3

    We qualify the opportunity

    Every inquiry is checked against your ideal-client criteria before it reaches you.

    Qualification

    • Wedding date
    • Wedding venue
    • No photographer booked
    • Workable budget
    Qualified lead
  1. 4

    We reach out

    Qualified couples get personalised outreach from our team with your call link.

    You’ve been selected as a finalist in the engagement session giveaway.

    Your next step is to book a call.

  2. 5

    Calls get booked

    Consultations land directly in your calendar, reminders included.

    New event
    Engagement photography call

  3. 6

    You meet the couple

    You show up to the call and do what you do best. No pitch required.

    Qualify the couple
    Learn about their plans
    Package & budget alignment
    Next steps
  1. 7

    Engagement + wedding offer

    If you want to work with the couple, we reach out and share a booking proposal.

    70%+ of couples
    book their wedding here

    If They Don’t Book?

    You still have the opportunity to impress them at their engagement session!

What Ignite Can Look Like For You

0
In Wedding Bookings
0
Leads Generated
0
Weddings Booked
0
Earned Per $1 Spent

Ignite To-Do List

Managed by Focal
  • Run and manage ad campaignFocal Team
  • Reach out to leadsFocal Team
  • Meet with couplesYours
  • Shoot engagement sessionYours
  • Capture WeddingYours
  • Follow-up with ghosted leadsFocal Team
  • Set up consultation callFocal Team
  • Reschedule meetingFocal Team
  • Send booking proposalFocal Team
  • Monitor lead conversionsFocal Team

Get the full picture first

What we do, what you'd do, what it costs. Read it whenever suits you. There's a link at the end to book a call if you want one.

FAQs

Take the consultations, shoot the engagement sessions, and shoot the weddings you book. We handle the ads, the inquiries and the booking. You’ll need real availability in your calendar, you’ll need to turn up, and you’ll need to keep in touch with our team as bookings come through. The engagement sessions are where most of your time goes.

A listing or a course sells you a chance and leaves you to do the rest. We do the rest. And we take 25% of the weddings we help you book, so if it isn’t working for you it isn’t working for us.

Marketing is our end of it, so no. On sales: if couples tend to book you once they’ve met you, you’re the sort of photographer this works for. Being easy to talk to matters more here than being slick on a call. The rest we work on with you: what goes out beforehand, how you follow up, and how your packages are put together.

A low monthly fee, a one-time setup cost that goes into your ad spend, and 25% of the weddings we help you book. The full numbers are on our pricing page.

All client payments go directly to you. Once a client’s wedding payments reach the 50% threshold, we’ll send you an invoice for the revenue share through your preferred payment method.

Your campaign goes live not long after setup and inquiries come in from there. Most photographers see their first bookings within 30 to 60 days. The exact pace depends on your market and the time of year.

Not at all. If you’re happy with your current website, keep it. We build the standalone pages Ignite needs either way. If you are ready to update your wedding site, we can build a full SEO-optimised one as an add-on.

Canada and the United States.